
<p>Our broad range of high-converting dating niches ensure that you&#8217;re able to run profitable campaigns using a variety of acquisition sources &#8211; there&#8217;s a niche for every source. Our niches accept traffic from the UK, Ireland, USA, Canada, Australia, New Zealand and South Africa.&nbsp;</p>



<p>Scroll on down, and we&#8217;ll tell you all about them!</p>



<h2 class="wp-block-heading">Mainstream</h2>



<p>A modern online dating experience for people of all ages, who are looking for genuine relationships and meaningful connections.</p>



<h3 class="wp-block-heading">Solid Foundation</h3>



<p>The solid foundation of any dating portfolio &#8211; this niche is the starting point if you wish to expand your business into other niches to generate a greater ROI.</p>



<h3 class="wp-block-heading">Stable Revenues</h3>



<p>A world-wide, stable, ever growing dating market. This niche remains unsaturated as consumers frequently look for new dating opportunities online.</p>



<h3 class="wp-block-heading">Low Risk</h3>



<p>Mainstream dating is a widespread, socially accepted market. You can be confident in long-term growth and celebrate sustainable traffic and revenues.</p>



<h3 class="wp-block-heading">High Verification Rates</h3>



<p>This niche attracts members that have a higher propensity to verify their email addresses which increases the likelihood of purchasing a subscription.</p>



<h2 class="wp-block-heading">Over 50s</h2>



<p>Built for members over 50 years old, this niche was designed around the specific needs of those with more life experience who know what they want.</p>



<h3 class="wp-block-heading">Charge Higher Prices</h3>



<p>Users over 50 generally have a higher disposable income and are prepared to pay a higher price for a higher quality service &#8211; and pay for a longer period of time.</p>



<h3 class="wp-block-heading">High Retention Rates</h3>



<p>Members of this niche spend more time on-site investing in their dating profiles. This leads to increased on-site engagement, which positively correlates with upgrade rates.</p>



<h3 class="wp-block-heading">Stable Revenues</h3>



<p>Whilst running sites on our over 50s niche you can be confident your ads will appear for all appropriate searches in search engines, without classification issues.</p>



<h3 class="wp-block-heading">Cross-sell Opportunities</h3>



<p>Members can be cross-sold from a mainstream dating site to the over 50s niche, or from the over 50s niche to another niche in your portfolio. The monetisation opportunities are endless.</p>



<h2 class="wp-block-heading">Premium</h2>



<p>This niche connects ambitious, accomplished individuals who are looking to meet like-minded, successful singles.</p>



<h3 class="wp-block-heading">Charge Higher Prices</h3>



<p>This niche qualifies members based on their occupation and financial income. To find a higher-quality match, users are prepared to pay more.</p>



<h3 class="wp-block-heading">High Verification Rates</h3>



<p>This niche attracts members that have a higher propensity to verify their email addresses which increases the likelihood of them purchasing a subscription.</p>



<h3 class="wp-block-heading">Cross-sell Opportunities</h3>



<p>Members can be cross-sold from a mainstream dating site to the premium niche, or from the premium niche to another niche in your portfolio.</p>



<h2 class="wp-block-heading">Christian</h2>



<p>For people that have faith in their lives, this niche encompasses a broad view of Christianity and helps build long-lasting relationships.</p>



<h3 class="wp-block-heading">Lifestyle Niche</h3>



<p>Acting as a hub for the Christian community, this niche ensures members spend more time investing in their profiles. This positively correlates with revenue.</p>



<h3 class="wp-block-heading">Enriched Dating Service</h3>



<p>Designed around the specific needs of the Christian community, members are prepared to pay a higher price for this higher quality service.</p>



<h3 class="wp-block-heading">Low Risk</h3>



<p>Christian online dating is a widespread, socially accepted market. You can be confident in long-term growth and celebrate sustainable traffic and revenues.</p>



<h3 class="wp-block-heading">High Verification Rates</h3>



<p>Members of this niche are more likely to verify their email addresses. This allows us to contact them to provide helpful insights and upgrade prompts.</p>



<h2 class="wp-block-heading">Casual</h2>



<p>A safe, secure, private online environment for people seeking casual, informal or short-term physical and emotional relationships.</p>



<h3 class="wp-block-heading">Low Acquisition Costs</h3>



<p>Drive traffic to casual dating sites with a fairly modest budget as casual dating traffic is often cheaper to acquire. Popular sources include PPC and SMS.</p>



<h3 class="wp-block-heading">High Engagement</h3>



<p>This niche has hundreds of thousands of new active members entering the database each month which keeps engagement, and upgrade rates, high.</p>



<h3 class="wp-block-heading">Cross-sell Opportunities</h3>



<p>Casual sites are a lucrative cross-sell opportunity from mainstream dating sites. You are able to cross-sell from within your members area for free.</p>



<h3 class="wp-block-heading">Swipe Culture</h3>



<p>All sites offer ‘Encounters’ &#8211; a swipe feature to help ensure your traffic sticks around and has no need to revert to competitors for a familiar experience.</p>



<h2 class="wp-block-heading">Kink &amp; BDSM</h2>



<p>An inclusive niche for open-minded adults, who are seeking consensual, non-traditional sexual, sensual and intimate relationships.</p>



<h3 class="wp-block-heading">Growing Market</h3>



<p>The demand for kink themed dating sites is continuing to grow as society is becoming much more &#8216;sex-positive&#8217;. This offers lots of opportunities&nbsp;to attract members.</p>



<h3 class="wp-block-heading">Less Competition</h3>



<p>Mainstream and broad casual dating sites don&#8217;t necessarily cater to anything outside the &#8220;norm&#8221;. The kink and BDSM niche is largely untargeted.</p>



<h3 class="wp-block-heading">High Retention Rate</h3>



<p>This lifestyle niche acts as a hub for the kink community. Members of this niche are more likely to keep their subscription active &#8211; even when they have found one partner.</p>



<h3 class="wp-block-heading">Cross-sell Opportunity</h3>



<p>Further monetise your casual dating traffic with a kink dating site. Members can be cross-sold for free via the members area of your mainstream and casual sites.</p>



<h2 class="wp-block-heading">BBW</h2>



<p>This casual niche connects unfiltered, empowered, plus size women with singles who appreciate and admire fuller figures.</p>



<h3 class="wp-block-heading">Growing Niche Market</h3>



<p>Body confidence and body positivity in women is continuing to rise, which means you are able to capitalise on this niche as demand for BBW dating rises globally.</p>



<h3 class="wp-block-heading">Affordable Acquisition</h3>



<p>Mainstream and broad casual dating sites don&#8217;t necessarily cater to size-specific dating. You&#8217;re able to acquire cheaper BBW traffic than most other niches.</p>



<h3 class="wp-block-heading">High Engagement</h3>



<p>The targeted nature of our BBW niche and its unique features ensure that users don&#8217;t waste time filtering through members that are not suited to their desires.</p>



<h3 class="wp-block-heading">Cross-sell Opportunities</h3>



<p>Casual sites are a lucrative cross-sell opportunity for every dating portfolio. You are able to cross-sell from within your members area to increase ROI, for free.</p>


A niche for every audience, and every traffic source