
<p>The average Google Ad converts just 4.40 percent of the time.</p>



<p>If you really want to increase the effectiveness and reach of each campaign, you need to use Google Ad Extensions.</p>



<h2>What Are Google Ad Extensions?</h2>



<p>Google ad extensions are just a fancy way of saying, “The stuff you can adjust, add, and alter about your Google ad campaigns.”</p>



<p>On average, Google finds there can be a 10-15 percent uplift in CTR when implementing a new ad extension.</p>



<p>Google ad extensions are important if you want to improve conversions from paid campaigns.</p>



<h2>Sitelinks</h2>



<p>Want to add different links in your ad? Use the Sitelinks Google ad extension.</p>



<p>You can use these extensions to encourage users to choose where they’d like to go instead of just visiting your homepage or landing page when they click on your ad.</p>



<p>You are making it easier for users to find exactly what they’re looking for. You’re giving them answers even faster.</p>



<h2>Structured Snippets</h2>



<p>Featured snippets get 35.1 percent of all clicks, making them an ideal way to increase organic traffic.</p>



<p>Structured snippet Google ad extensions are useful to highlight your products, services, and popular features users may be looking for.</p>



<h2>Callout Extensions</h2>



<p>The callout Google ad extension is quite versatile—you can use it to say a variety of different things.</p>



<p>You can describe the kinds of products you offer, promote a special deal you currently have or call out your specific target market. They are easy to customize and make it even easier to highlight some of your key business offerings.</p>


The Google Ad Extensions you should be using for your dating site